DAA Summit 2022 Agenda
All times are PST. Agenda is subject to change.
TUESDAY, MAY 3
2022 DIGITAL ADVERTISING ACCOUNTABILITY WORKSHOP
Presented in Cooperation with Association of National Advertisers & BBB National Programs
8:30am
Breakfast: Welcome
8:35am
Noshing with AMIs
AMI Policy Framework Working Session 1 & 2 (Policy and Operations)
9:05am
Workshop 1: Deep Dive
The Un-United States: California, Nevada, Utah, Colorado and Virginia & their Respective Approaches to Consumer Privacy Regulation in Advertising
9:55am
Workshop 2: Deep Dive
The Globalization of Consumer Choice: DAA Control Tools Are Keeping Pace with Consumers, Wherever They May Be
10:40am: Break
10:55am
Workshop 3: Deep Dive
Enforcement in Action (Season 10)
11:45am
Workshop 4: Deep Dive
Showcase: Political Ads—A New Vote for Transparency
12:05pm
Lunch & Workshop Spotlight
The Security Principle: Attention to CyberSecurity in an Unsafe World
1pm: Marina Del Rey Siesta (optional)
5pm
Welcome Reception: All Together Now
WEDNESDAY, MAY 4
7:30am
Breakfast Meetups
8:30am
Welcome & Summit Kickoff
8:40am
Session 1: The Policy Imperative
Why a Federal Privacy Law Matters—and Matters Greatly
9am
Session 2: Industry Spotlight
Marketplace Currents: Outlook for Advertising, Marketing and Data
9:20am
Session 3: An Industry Conversation on Marketplace Currents
10:05am: Break
10:20am
Session 4: Thought Leadership
Part 1: Privacy and DE&I—Transparency & Universal Inclusivity
11am
Session 4: Thought Leadership
Part 2: Spotlight—FIA in View | 2022 Highlights & Updates
11:15am
Session 5: Policy Matters
Capitol Catapult: Perspectives from Congress, the FTC & State Legislatures
12pm
Session 6: Innovation
A Landscape of Privacy Enhancing Technologies (PETs)
12:30pm
Keynote Luncheon: Policy Matters
2:20pm
Session 7: The Personalization Imperative
Maintaining Brand Connections & the Future of Addressability
3:20pm: Break
3:35pm
Session 8: Innovation
Blockchain Technology: A Closer Look at Data Privacy Issues & Strategies (An Insider’s View)
4:20pm
Session 9: Global Focus
International Law & Data Transfer Trends